In the Media
Lubin Professor Randi Priluck provides insight to MarketingSherpa on state-by-state agency rate comparisons to aid in budgeting strategies.
Randi Priluck
Professor
Senior Associate Dean
Senior Associate Dean
Lubin School of Business
Marketing
NYC
One ÌÒñ«ÉçÇø Plaza
Biography
ACADEMIC AND PROFESSIONAL ENGAGEMENT ACTIVITIES
Dr. Randi Priluck is Professor of Marketing and Senior Associate Dean, Undergraduate Studies at ÌÒñ«ÉçÇø.
She also serves as Director of the Masters in Social Media & Mobile Marketing program in the Lubin School of Business.
Her areas of expertise include digital marketing strategy, consumer learning and brand management. She has published in a variety of marketing journals and presented at academic conferences. She is the author of Social Media & Mobile Marketing Strategy from Oxford University Press.
Dr. Priluck earned her Ph.D. in business with a specialization in marketing from Drexel University and an MBA from New York University.
Education
PhD, Drexel University, Philadelphia, PA
Marketing
MBA, New York University, New York, NY
Marketing
BBA, George Washington University, Washington, DC
Marketing
Marketing
MBA, New York University, New York, NY
Marketing
BBA, George Washington University, Washington, DC
Marketing
Publications and Presentations
SELECTED CONTRIBUTIONS & PUBLICATIONS
Priluck, R. (2016). Social Media & Mobile Marketing Strategy (pp. 480). Oxford: Oxford University Press.
Priluck, R., Kim, S. (2025). Consumer Responses to Generative AI Chatbots Versus Search Engines for Product Evaluation. Journal of Theoretical and Applied Electronic Commerce Research. 20(2), 20 pages.
Priluck, R. (2023). Online Shopping Pre and Post Vaccine and the Role of Trust and Commitment on Satisfaction. Journal of Consumer Satisfaction, Dissatisfaction and Complaining Behavior. 36(2).
Priluck, R. (2023). Childrens and young adults’ generalized attitudes toward foods in unbranded mobile games. Young Consumers. 24(2), 219-233.
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